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Share of shoppers who planned to shop during holiday season sales events in Australia in 2025, by sales event

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Source

Release date

November 2025

Region

Australia

Survey time period

2025

Number of respondents

1,014 respondents

Age group

18 years and older

Special properties

survey conducted among shoppers across Australia regarding their attitudes and behaviors towards seasonal sales and Christmas gift shopping

Supplementary notes

Respondent gender distribution:
- Female: 51 percent
- Male: 49 percent

Respondent age distribution:
- 18-24: nine percent
- 25-34: 19 percent
- 35-44: 18 percent
- 45-54: 16 percent
- 55-64: 16 percent
- 65+: 22 percent

Citation formats

Shopper intentions to shop during holiday season sales Australia 2025, by sales event

Published by
F. Watty,
Jun 16, 2026

In a survey conducted among shoppers across Australia in 2025 regarding their attitudes and behaviors towards holiday season shopping, almost **** of respondents expressed their intention to shop during 2025 Black Friday. Boxing Day was also popular, with ** of shoppers planning to buy something on this sales event.

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Statistics on " Holiday season shopping in Australia "

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The most important statistics
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Other statistics that may interest you Holiday season shopping in Australia

Overview

6

Christmas gift shopping

8

Black Friday shopping

5

Christmas food shopping

3

Spending behavior

6

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Topics

Holiday season shopping in AustraliaU.S. Christmas season shoppingChristmas shopping in the United Kingdom (UK)Holiday season e-commerce in the United StatesThanksgiving
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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