Original survey question: "Which of the following days do you plan to shop on this year? Select all that apply."
*The geographical distribution of survey respondents was as follows:
Northeast = 456 Midwest = 202 South = 265 West = 121
Citation formats
Share of U.S. consumers planning to shop Thanksgiving sales 2023, by region
According to a survey carried out in October 2023 in the United States, respondents from the west of the U.S. were the most likely to venture to the shops on Black Friday. Around ** percent of respondents from this region were planning to shop in-store, whilst respondents from the northeast were most likely to be planning to shop on Cyber Monday.
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Drive Research. (October 26, 2023). Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of September 2023, by region [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1180101/consumer-intent-on-black-friday-shopping-by-region-us/
Drive Research. "Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of September 2023, by region." Chart. October 26, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1180101/consumer-intent-on-black-friday-shopping-by-region-us/
Drive Research. (2023). Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of September 2023, by region. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1180101/consumer-intent-on-black-friday-shopping-by-region-us/
Drive Research. "Consumers Who Plan to Shop on Black Friday and Cyber Monday in The United States as of September 2023, by Region." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Oct 2023, /statistics/1180101/consumer-intent-on-black-friday-shopping-by-region-us/
Drive Research, Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of September 2023, by region ÌÇÐÄÆƽâ°æ, /statistics/1180101/consumer-intent-on-black-friday-shopping-by-region-us/ (last visited July 29, 2026)
Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of September 2023, by region [Graph], Drive Research, October 26, 2023. [Online]. Available: /statistics/1180101/consumer-intent-on-black-friday-shopping-by-region-us/
