The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
Multiple answers were possible.
Citation formats
How U.S. consumers feel about Black Friday shopping 2017
This statistic shows the results of a 2017 survey in which U.S. consumers were asked how they feel about shopping on Black Friday. According to the survey, 54 percent of respondents reported feeling excited about shopping on Black Friday.
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Ipsos. (November 6, 2017). How do you feel about shopping on Black Friday? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/784930/how-do-you-feel-about-black-friday/
Ipsos. "How do you feel about shopping on Black Friday?." Chart. November 6, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/784930/how-do-you-feel-about-black-friday/
Ipsos. (2017). How do you feel about shopping on Black Friday?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/784930/how-do-you-feel-about-black-friday/
Ipsos. "How Do You Feel about Shopping on Black Friday?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Nov 2017, /statistics/784930/how-do-you-feel-about-black-friday/
Ipsos, How do you feel about shopping on Black Friday? ÌÇÐÄÆƽâ°æ, /statistics/784930/how-do-you-feel-about-black-friday/ (last visited July 22, 2026)
How do you feel about shopping on Black Friday? [Graph], Ipsos, November 6, 2017. [Online]. Available: /statistics/784930/how-do-you-feel-about-black-friday/
