According to a survey carried out in October 2023 in the United States, almost **** of higher income earners with an annual income exceeding ** thousand U.S. dollars planned to shop online on Black Friday. Approximately the same proportion of higher earners also planned to make purchases on Cyber Monday.
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Drive Research. (October 26, 2023). Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of September 2023, by income [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1180113/consumer-intent-on-black-friday-shopping-by-income-us/
Drive Research. "Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of September 2023, by income." Chart. October 26, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1180113/consumer-intent-on-black-friday-shopping-by-income-us/
Drive Research. (2023). Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of September 2023, by income. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1180113/consumer-intent-on-black-friday-shopping-by-income-us/
Drive Research. "Consumers Who Plan to Shop on Black Friday and Cyber Monday in The United States as of September 2023, by Income." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Oct 2023, /statistics/1180113/consumer-intent-on-black-friday-shopping-by-income-us/
Drive Research, Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of September 2023, by income ÌÇÐÄÆƽâ°æ, /statistics/1180113/consumer-intent-on-black-friday-shopping-by-income-us/ (last visited July 30, 2026)
Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of September 2023, by income [Graph], Drive Research, October 26, 2023. [Online]. Available: /statistics/1180113/consumer-intent-on-black-friday-shopping-by-income-us/
