In 2022, around ** percent of B2B companies in Germany used personalized emails and/or newsletters in order to make online shopping more efficient for their customers. ** percent used AI-powered product recommendations.
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Creditreform. (October 11, 2022). What personalization options do you use to make online shopping efficient for B2B customers? [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 15, 2026, from /statistics/1423493/personalization-b2b-online-shopping-germany/
Creditreform. "What personalization options do you use to make online shopping efficient for B2B customers?." Chart. October 11, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 15, 2026. /statistics/1423493/personalization-b2b-online-shopping-germany/
Creditreform. (2022). What personalization options do you use to make online shopping efficient for B2B customers?. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 15, 2026. /statistics/1423493/personalization-b2b-online-shopping-germany/
Creditreform. "What Personalization Options Do You Use to Make Online Shopping Efficient for B2b Customers?." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 11 Oct 2022, /statistics/1423493/personalization-b2b-online-shopping-germany/
Creditreform, What personalization options do you use to make online shopping efficient for B2B customers? ÌÇÐÄÆÆ½â°æ, /statistics/1423493/personalization-b2b-online-shopping-germany/ (last visited July 15, 2026)
What personalization options do you use to make online shopping efficient for B2B customers? [Graph], Creditreform, October 11, 2022. [Online]. Available: /statistics/1423493/personalization-b2b-online-shopping-germany/