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Share of purchases completed on marketplaces among B2B buyers worldwide in 2021

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Source

Release date

September 2021

Region

Worldwide

Survey time period

September 2021

Supplementary notes

Original question: 'What percentage of your B2B buying is currently done via marketplaces?'
The source does not specify the number of respondents.

Citation formats

B2B purchases completed on marketplaces among B2B buyers 2021

Published by
Yihan Ma,
Oct 8, 2021
One third of B2B buyers complete half or more of their purchasing on marketplaces. In September 2021, ** percent of the B2B shoppers surveyed made between ** and ** percent of their B2B purchases on marketplaces, while about one in ten surveyed respondents (* percent) relied on this kind of websites for ** percent or more of their B2B buying.
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B2B e-commerce in EuropeB2B e-commerce in the United StatesB2B advertising & marketing in the United States B2B e-commerce in Latin AmericaSoftware as a Service (SaaS)
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