In 2022, the most common digital purchase channels for Danish B2B buyers were web shops/apps, e-mail, and custom web portals. Almost **** out of ten buyers purchased through web shops and apps when buying from B2B service companies. E-mail remains a significant purchase channel for all categories of suppliers, with a higher usage when it comes to purchase from manufacturers. Custom web portals for businesses were the most widely used for B2B retail purchases, with ** percent of buyers using such portals.
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DI – Dansk Industri. (December 20, 2022). Most used business-to-business (B2B) digital purchase channels by companies in Denmark in 2022, by supplier industry [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 17, 2026, from /statistics/1360640/b2b-e-commerce-digital-purchase-channels-by-industry/
DI – Dansk Industri. "Most used business-to-business (B2B) digital purchase channels by companies in Denmark in 2022, by supplier industry." Chart. December 20, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 17, 2026. /statistics/1360640/b2b-e-commerce-digital-purchase-channels-by-industry/
DI – Dansk Industri. (2022). Most used business-to-business (B2B) digital purchase channels by companies in Denmark in 2022, by supplier industry. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 17, 2026. /statistics/1360640/b2b-e-commerce-digital-purchase-channels-by-industry/
DI – Dansk Industri. "Most Used Business-to-business (B2b) Digital Purchase Channels by Companies in Denmark in 2022, by Supplier Industry." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Dec 2022, /statistics/1360640/b2b-e-commerce-digital-purchase-channels-by-industry/
DI – Dansk Industri, Most used business-to-business (B2B) digital purchase channels by companies in Denmark in 2022, by supplier industry ÌÇÐÄÆƽâ°æ, /statistics/1360640/b2b-e-commerce-digital-purchase-channels-by-industry/ (last visited July 17, 2026)
Most used business-to-business (B2B) digital purchase channels by companies in Denmark in 2022, by supplier industry [Graph], DI – Dansk Industri, December 20, 2022. [Online]. Available: /statistics/1360640/b2b-e-commerce-digital-purchase-channels-by-industry/
