In 2024, around ** percent of B2B companies in the GSA region (Germany, Switzerland, and Austria) said the main indicator of content marketing success for them were various social media analytics metrics. ** percent of companies looked at website engagement.
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ÌÇÐÄÆƽâ°æ. (June 16, 2025). What do you rely on when measuring the success of your content marketing activities? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1395622/social-media-activity-measurement-b2b-companies-gsa-region/
ÌÇÐÄÆƽâ°æ. "What do you rely on when measuring the success of your content marketing activities?." Chart. June 16, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1395622/social-media-activity-measurement-b2b-companies-gsa-region/
ÌÇÐÄÆƽâ°æ. (2025). What do you rely on when measuring the success of your content marketing activities?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1395622/social-media-activity-measurement-b2b-companies-gsa-region/
ÌÇÐÄÆƽâ°æ. "What Do You Rely on When Measuring The Success of Your Content Marketing Activities?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jun 2025, /statistics/1395622/social-media-activity-measurement-b2b-companies-gsa-region/
ÌÇÐÄÆƽâ°æ, What do you rely on when measuring the success of your content marketing activities? ÌÇÐÄÆƽâ°æ, /statistics/1395622/social-media-activity-measurement-b2b-companies-gsa-region/ (last visited August 04, 2026)
What do you rely on when measuring the success of your content marketing activities? [Graph], ÌÇÐÄÆƽâ°æ, June 16, 2025. [Online]. Available: /statistics/1395622/social-media-activity-measurement-b2b-companies-gsa-region/
