In the United States, of business-to-business (B2B) buyers look for products online before purchasing them, a 2023 survey revealed. Regardless of where the purchase is finalized, online channels are key in the product discovery phase. ** percent of surveyed B2B buyers browsed online marketplaces like Amazon while over **** of respondents checked online adverts.
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BigCommerce. (August 17, 2023). Channels B2B buyers use to discover products in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1454718/channels-for-b2b-product-discovery-united-states/
BigCommerce. "Channels B2B buyers use to discover products in the United States in 2023." Chart. August 17, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1454718/channels-for-b2b-product-discovery-united-states/
BigCommerce. (2023). Channels B2B buyers use to discover products in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1454718/channels-for-b2b-product-discovery-united-states/
BigCommerce. "Channels B2b Buyers Use to Discover Products in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Aug 2023, /statistics/1454718/channels-for-b2b-product-discovery-united-states/
BigCommerce, Channels B2B buyers use to discover products in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1454718/channels-for-b2b-product-discovery-united-states/ (last visited July 31, 2026)
Channels B2B buyers use to discover products in the United States in 2023 [Graph], BigCommerce, August 17, 2023. [Online]. Available: /statistics/1454718/channels-for-b2b-product-discovery-united-states/
