The sample is representative of the population and it includes: 88 big enterprises (over 250 employees); 129 medium-sized enterprises (50 to 249 employees); 298 small enterprises (10to 49 employees).
A 2024 survey showed that most Italian companies sell their products and services through their own websites (** percent). Extranet and electronic data interchange (EDI) follow in the ranking, with ** and ** percent, respectively.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Osservatori Digital Innovation. (June 19, 2024). Most popular B2B e-commerce channels in Italy as of 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1478699/most-used-b2b-e-commerce-channels-italy/
Osservatori Digital Innovation. "Most popular B2B e-commerce channels in Italy as of 2024." Chart. June 19, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1478699/most-used-b2b-e-commerce-channels-italy/
Osservatori Digital Innovation. (2024). Most popular B2B e-commerce channels in Italy as of 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1478699/most-used-b2b-e-commerce-channels-italy/
Osservatori Digital Innovation. "Most Popular B2b E-commerce Channels in Italy as of 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Jun 2024, /statistics/1478699/most-used-b2b-e-commerce-channels-italy/
Osservatori Digital Innovation, Most popular B2B e-commerce channels in Italy as of 2024 ÌÇÐÄÆƽâ°æ, /statistics/1478699/most-used-b2b-e-commerce-channels-italy/ (last visited July 15, 2026)
Most popular B2B e-commerce channels in Italy as of 2024 [Graph], Osservatori Digital Innovation, June 19, 2024. [Online]. Available: /statistics/1478699/most-used-b2b-e-commerce-channels-italy/
