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Main channels of B2B purchases according to worldwide manufacturers as of 2020

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Sources

Release date

2020

Region

Worldwide

Survey time period

2020

Number of respondents

125 respondents

Age group

18 years and older

Special properties

manufacturers

Supplementary notes

The source does not report the date and methodology of the survey.

Citation formats

Main channels of B2B purchases in the manufacturing industry 2020

Published by
F. Watty,
Feb 3, 2021
Most B2B purchases in the manufacturing industry are still made offline. A survey conducted in 2020 showed that ** percent of manufacturers purchased products by contacting a sales representative or an account manager, while digital channels like online marketplaces and webshops were preferred by ** and ** percent of manufacturers, respectively.
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