Buying activity was collected from websites operating on Salesforce Commerce Cloud. To qualify for inclusion, a digital commerce site must have conducted transactions throughout the analysis period (Q1 2019 through Q1 2022) and met a monthly minimum visit and order threshold. Forecasts are forward-looking projections based on current and prior values and do not guarantee future performance or results.
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Digital commerce channels B2B companies are investing in in Italy 2022
In Italy, almost half () of business-to-business (B2B) organizations invest in sales representatives for commercial purposes, a higher proportion than for any other channel. Most of the other selected digital commerce channels are also invested in by between and of B2B businesses, with the exceptions being point-of-sale () and mobile apps ().
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Salesforce Research. (July 27, 2022). Share of business-to-business (B2B) organizations investing in digital commerce channels in Italy in 2022, by channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1344680/digital-commerce-channels-b2b-companies-invested-in-italy/
Salesforce Research. "Share of business-to-business (B2B) organizations investing in digital commerce channels in Italy in 2022, by channel." Chart. July 27, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1344680/digital-commerce-channels-b2b-companies-invested-in-italy/
Salesforce Research. (2022). Share of business-to-business (B2B) organizations investing in digital commerce channels in Italy in 2022, by channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1344680/digital-commerce-channels-b2b-companies-invested-in-italy/
Salesforce Research. "Share of Business-to-business (B2b) Organizations Investing in Digital Commerce Channels in Italy in 2022, by Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Jul 2022, /statistics/1344680/digital-commerce-channels-b2b-companies-invested-in-italy/
Salesforce Research, Share of business-to-business (B2B) organizations investing in digital commerce channels in Italy in 2022, by channel ÌÇÐÄÆƽâ°æ, /statistics/1344680/digital-commerce-channels-b2b-companies-invested-in-italy/ (last visited August 02, 2026)
Share of business-to-business (B2B) organizations investing in digital commerce channels in Italy in 2022, by channel [Graph], Salesforce Research, July 27, 2022. [Online]. Available: /statistics/1344680/digital-commerce-channels-b2b-companies-invested-in-italy/
