A study measuring the funding activity of *** startups showed that marketplaces would obtain the highest estimated funding amounts over the first **** financial years of activity. Considering the fifth financial year, a marketplace could get up to million U.S. dollars in funding. In turn, direct-to-consumer (D2C) e-commerce startups selling physical products were the least successful, with a max of **** million U.S. dollars in funding. B2B and B2C tech providers stood in the mid-range, with B2B tech startups estimated to outdo the B2C equivalents.
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ProjectionHub. (June 6, 2022). Projected funding of e-commerce startups over five financial years as of 2021, by business model (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1372868/e-commerce-startups-expected-funding-by-business-model/
ProjectionHub. "Projected funding of e-commerce startups over five financial years as of 2021, by business model (in million U.S. dollars)." Chart. June 6, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1372868/e-commerce-startups-expected-funding-by-business-model/
ProjectionHub. (2022). Projected funding of e-commerce startups over five financial years as of 2021, by business model (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1372868/e-commerce-startups-expected-funding-by-business-model/
ProjectionHub. "Projected Funding of E-commerce Startups over Five Financial Years as of 2021, by Business Model (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Jun 2022, /statistics/1372868/e-commerce-startups-expected-funding-by-business-model/
ProjectionHub, Projected funding of e-commerce startups over five financial years as of 2021, by business model (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1372868/e-commerce-startups-expected-funding-by-business-model/ (last visited July 24, 2026)
Projected funding of e-commerce startups over five financial years as of 2021, by business model (in million U.S. dollars) [Graph], ProjectionHub, June 6, 2022. [Online]. Available: /statistics/1372868/e-commerce-startups-expected-funding-by-business-model/
