Personalization is a trend in business-to-business (B2B) e-commerce and digital content, too. In 2022, B2B organizations used different types of personal data to enhance and tailor customer experience for buyers. According to a survey, job role or persona was the most used type of data (** percent), followed by key account segment and engagement history (both at ** percent).
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ON24. (December 6, 2022). Type of data used to personalize B2B digital experience in Europe in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1384311/type-of-data-used-to-personalize-b2b-digital-experience-europe/
ON24. "Type of data used to personalize B2B digital experience in Europe in 2022." Chart. December 6, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1384311/type-of-data-used-to-personalize-b2b-digital-experience-europe/
ON24. (2022). Type of data used to personalize B2B digital experience in Europe in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1384311/type-of-data-used-to-personalize-b2b-digital-experience-europe/
ON24. "Type of Data Used to Personalize B2b Digital Experience in Europe in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Dec 2022, /statistics/1384311/type-of-data-used-to-personalize-b2b-digital-experience-europe/
ON24, Type of data used to personalize B2B digital experience in Europe in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1384311/type-of-data-used-to-personalize-b2b-digital-experience-europe/ (last visited July 28, 2026)
Type of data used to personalize B2B digital experience in Europe in 2022 [Graph], ON24, December 6, 2022. [Online]. Available: /statistics/1384311/type-of-data-used-to-personalize-b2b-digital-experience-europe/
