According to a survey conducted among marketers in the United States in August 2023, ** percent of respondents said they were planning to spend more on holiday advertising compared to the previous year.
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comScore. (September 27, 2023). Planned changes in holiday advertising spending compared to the previous years among marketers in the United States as of August 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/1420954/expected-holiday-ad-spend-change-among-marketers-us/
comScore. "Planned changes in holiday advertising spending compared to the previous years among marketers in the United States as of August 2023." Chart. September 27, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/1420954/expected-holiday-ad-spend-change-among-marketers-us/
comScore. (2023). Planned changes in holiday advertising spending compared to the previous years among marketers in the United States as of August 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/1420954/expected-holiday-ad-spend-change-among-marketers-us/
comScore. "Planned Changes in Holiday Advertising Spending Compared to The Previous Years among Marketers in The United States as of August 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Sep 2023, /statistics/1420954/expected-holiday-ad-spend-change-among-marketers-us/
comScore, Planned changes in holiday advertising spending compared to the previous years among marketers in the United States as of August 2023 ÌÇÐÄÆƽâ°æ, /statistics/1420954/expected-holiday-ad-spend-change-among-marketers-us/ (last visited July 14, 2026)
Planned changes in holiday advertising spending compared to the previous years among marketers in the United States as of August 2023 [Graph], comScore, September 27, 2023. [Online]. Available: /statistics/1420954/expected-holiday-ad-spend-change-among-marketers-us/
