Original survey question: "What products did you purchase more frequently online/ on e-commerce sites during the COVID-19 pandemic, compared to before the pandemic? (more than one answer is allowed)"
The survey was conducted among 4,057 female and 4,930 male South Koreans.
Citation formats
Items increasingly purchased online COVID-19 pandemic South Korea 2020, by gender
According to a survey conducted by , around **** percent of female respondents stated that they increasingly purchased food and groceries online during the COVID-19 pandemic compared to before the pandemic. The same survey found that around **** percent of surveyed purchased more online during the pandemic.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Rakuten Insight. (June 11, 2020). Items increasingly purchased among consumers during COVID-19 pandemic compared to before in South Korea as of May 2020, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1127952/south-korea-items-increasingly-purchased-online-during-covid-19-pandemic-by-gender/
Rakuten Insight. "Items increasingly purchased among consumers during COVID-19 pandemic compared to before in South Korea as of May 2020, by gender." Chart. June 11, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1127952/south-korea-items-increasingly-purchased-online-during-covid-19-pandemic-by-gender/
Rakuten Insight. (2020). Items increasingly purchased among consumers during COVID-19 pandemic compared to before in South Korea as of May 2020, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1127952/south-korea-items-increasingly-purchased-online-during-covid-19-pandemic-by-gender/
Rakuten Insight. "Items Increasingly Purchased among Consumers during Covid-19 Pandemic Compared to before in South Korea as of May 2020, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jun 2020, /statistics/1127952/south-korea-items-increasingly-purchased-online-during-covid-19-pandemic-by-gender/
Rakuten Insight, Items increasingly purchased among consumers during COVID-19 pandemic compared to before in South Korea as of May 2020, by gender ÌÇÐÄÆƽâ°æ, /statistics/1127952/south-korea-items-increasingly-purchased-online-during-covid-19-pandemic-by-gender/ (last visited August 03, 2026)
Items increasingly purchased among consumers during COVID-19 pandemic compared to before in South Korea as of May 2020, by gender [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: /statistics/1127952/south-korea-items-increasingly-purchased-online-during-covid-19-pandemic-by-gender/
