Original survey question: "What products did you purchase more frequently online/ on e-commerce sites during the COVID-19 pandemic, compared to before the pandemic? (more than one answer is allowed)"
The survey was conducted among 4,057 female and 4,930 male South Koreans.
Citation formats
Items increasingly purchased online COVID-19 pandemic South Korea 2020, by age group
According to a survey conducted by , around **** percent of respondents aged between 35 and 44 years stated that they increasingly purchased food and groceries online during the COVID-19 pandemic compared to before the pandemic. The same survey found that around **** percent of surveyed purchased more online during the pandemic.
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Rakuten Insight. (June 11, 2020). Items increasingly purchased among consumers during COVID-19 pandemic compared to before in South Korea as of May 2020, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1127905/south-korea-items-increasingly-purchased-online-during-covid-19-pandemic-by-age-group/
Rakuten Insight. "Items increasingly purchased among consumers during COVID-19 pandemic compared to before in South Korea as of May 2020, by age group." Chart. June 11, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1127905/south-korea-items-increasingly-purchased-online-during-covid-19-pandemic-by-age-group/
Rakuten Insight. (2020). Items increasingly purchased among consumers during COVID-19 pandemic compared to before in South Korea as of May 2020, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1127905/south-korea-items-increasingly-purchased-online-during-covid-19-pandemic-by-age-group/
Rakuten Insight. "Items Increasingly Purchased among Consumers during Covid-19 Pandemic Compared to before in South Korea as of May 2020, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jun 2020, /statistics/1127905/south-korea-items-increasingly-purchased-online-during-covid-19-pandemic-by-age-group/
Rakuten Insight, Items increasingly purchased among consumers during COVID-19 pandemic compared to before in South Korea as of May 2020, by age group ÌÇÐÄÆƽâ°æ, /statistics/1127905/south-korea-items-increasingly-purchased-online-during-covid-19-pandemic-by-age-group/ (last visited July 31, 2026)
Items increasingly purchased among consumers during COVID-19 pandemic compared to before in South Korea as of May 2020, by age group [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: /statistics/1127905/south-korea-items-increasingly-purchased-online-during-covid-19-pandemic-by-age-group/
