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Percentage of children and teenagers influencing their families' purchase decisions strongly or a lot in Brazil as of December 2025

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Sources

Release date

March 2026

Region

Brazil

Survey time period

March to December 2025

Number of respondents

4,788 respondents

Age group

3-18 years**

Method of interview

Omnibus survey

Supplementary notes

* ÌÇÐÄÆƽâ°æ calculated the value based on the source’s data

** Respondents aged 3 to 5 answered with their parents.

The date of release is the date of access.

Citation formats

Share of children & teenagers influencing families' purchase decisions in Brazil 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 26, 2026

During a 2025 survey among children and teenagers in Brazil, around ** percent of respondents reported influencing their families’ purchase decisions either strongly or a lot.

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Advertising to children in Brazil
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