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What do you usually do when you hear an advertisement on the radio that interests you?

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Sources

Release date

March 2021

Region

Russia

Survey time period

October 2020

Number of respondents

1,500 respondents

Special properties

Cities with over 100k population

Method of interview

Online interview

Citation formats

User behavior when interested in radio ads in Russia 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 3, 2021
When most Russians got interested in an ad spot on the radio, they looked for information about it on search engines, according to a survey from October 2020. The second most common consumer action was to check out the advertiser company's website.
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