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Obstacles in creating compelling audio creative for podcast ads in Australia 2020

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Source

Release date

March 2021

Region

Australia

Survey time period

December 2020 and January 2021

Number of respondents

222 respondents

Method of interview

Questionnaire

Supplementary notes

Original question: What are the three biggest issues stopping audio advertising in the following format (INSERT FORMAT) from being a larger proportion of ad volume?

Media agency count; 2020=105

Citation formats

Obstacles in creating audio creative for podcast ads Australia 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, May 25, 2021
In a survey about audio advertising conducted in Australia in 2020, ** percent of respondents cited Lack of measurement and tracking/standardized metrics as an obstacle in creating compelling audio creative for podcast ads. That same year, ** percent of respondents reported difficulty in creating compelling audio creative as an obstacle in creating compelling audio creative for podcast ads.
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