| Characteristic | Increase brand awareness | Increase engagement | Direct response | Support for specific promotions | Increase keyword search activity |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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Source
Source
Release date
March 2021
More information
Region
Australia
Survey time period
December 2020 and January 2021
Number of respondents
222 respondents
Method of interview
Questionnaire
Supplementary notes
Original question: - What have been the objectives of the streaming digital audio advertising activities you’ve been involved with over the past year?
Media agency count; 2020=109
Citation formats
