* The sample size includes a minimum of 1,000 respondents in each of the nine markets (the US, UK, Australia, Germany, Austria, the Netherlands, Sweden, Norway and Finland). There were 2,020 respondents for the UK specifically.
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Share of US, UK, and Australian consumers with a high interest in shopping 2021
In 2021, about *** in *** surveyed consumers in the United States stated that they have a "high" interest in shopping. In Australia, this was the case for an even higher number of people, namely about ** percent of respondents.
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Klarna. (June 30, 2021). Percentage of consumers that have a high interest in shopping in the United States, United Kingdom, and Australia in 2021 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 04, 2026, from /statistics/1230945/share-of-us-uk-and-australian-consumers-with-a-high-interest-in-shopping/
Klarna. "Percentage of consumers that have a high interest in shopping in the United States, United Kingdom, and Australia in 2021." Chart. June 30, 2021. ÌÇÐÄÆÆ½â°æ. Accessed August 04, 2026. /statistics/1230945/share-of-us-uk-and-australian-consumers-with-a-high-interest-in-shopping/
Klarna. (2021). Percentage of consumers that have a high interest in shopping in the United States, United Kingdom, and Australia in 2021. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 04, 2026. /statistics/1230945/share-of-us-uk-and-australian-consumers-with-a-high-interest-in-shopping/
Klarna. "Percentage of Consumers That Have a High Interest in Shopping in The United States, United Kingdom, and Australia in 2021." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 30 Jun 2021, /statistics/1230945/share-of-us-uk-and-australian-consumers-with-a-high-interest-in-shopping/
Klarna, Percentage of consumers that have a high interest in shopping in the United States, United Kingdom, and Australia in 2021 ÌÇÐÄÆÆ½â°æ, /statistics/1230945/share-of-us-uk-and-australian-consumers-with-a-high-interest-in-shopping/ (last visited August 04, 2026)
Percentage of consumers that have a high interest in shopping in the United States, United Kingdom, and Australia in 2021 [Graph], Klarna, June 30, 2021. [Online]. Available: /statistics/1230945/share-of-us-uk-and-australian-consumers-with-a-high-interest-in-shopping/