| Characteristic | Data & targeting | Enhanced reach | Price | Reporting and attribution | Operational efficiency | Flexible buying options | Cross channel planning management | Utilize Client Data |
|---|---|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - |
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Source
Source
Release date
March 2021
More information
Region
Australia
Survey time period
December 2020 and January 2021
Number of respondents
222 respondents
Method of interview
Questionnaire
Supplementary notes
Original question: For your programmatic audio buying which of the following have been factors in buying via programmatic?
Media agency count;121
Citation formats
