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Podcast content genres used in last 12 months in Australia 2020 by type

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Source

Release date

March 2021

Region

Australia

Survey time period

December 2020 and January 2021

Number of respondents

222 respondents

Method of interview

Questionnaire

Supplementary notes

Original question: Which of the following creative formats have you used/or plan to use for audio advertising on Podcasts?

Media agency count; 2020=112

Citation formats

Podcast content genres used Australia 2020 by type

Published by ÌÇÐÄÆƽâ°æ Research Department, May 25, 2021
In a survey about audio advertising conducted in Australia in 2020, it was found that ** percent of respondents reported news content was the most used podcast genre. The next most popular podcast genre used according to the survey was society or culture content at ** percent of respondents reporting so.
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