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Digital advertising fraud/sophisticated invalid traffic rate worldwide in 2021, by purchase method

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Source

Release date

July 2021

Region

Worldwide

Survey time period

2021

Citation formats

Programmatic ad fraud rate worldwide 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 16, 2022
In 2021, there was no difference between the fraud/sophisticated invalid traffic rates of programmatically bought digital ads and these bought directly from publishers. Both rates stood at *** percent.
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Topics

Programmatic digital out-of-home (prDOOH) advertisingProgrammatic advertising in the UKProgrammatic advertising worldwideProgrammatic advertising in the United StatesProgrammatic advertising in Europe
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