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In 2025, programmatic advertising spending in Sweden stood at approximately * U.S. dollars. The figure was expected to increase to nearly *** dollars by 2030.

What is programmatic advertising?

Programmatic advertising is the use of technology to purchase and sell digital advertising, fully automated and individualized in real-time. Thus, advertisers can effectively reach a specific audience because of targeted banners, videos, and spots based on user information, such as demographics, interests, or devices. Any platform and channel can be accessed, for example, out-of-home, television, and audio media. The spending on programmatic advertising worldwide has been growing steadily since 2017 and is forecasted to reach roughly * dollars by 2030.

How to pay for programmatic advertising? 

Contrary to traditional advertising accounting methods, there is no fixed price per campaign. The marketer only pays if the advertisement is a success. Payment models include, for example, cost per click (CPC), cost per lead (CPL), cost per mille (CPM), and cost per order (CPO). For instance, in December 2024, the average monthly CPC in Google Ads search advertising in Sweden amounted to ****Ìý»å´Ç±ô±ô²¹°ù²õ.