In 2021, direct response advertising accounted for ** percent of the total podcast advertising revenue in the United States. On the other hand, only percent of podcast advertising revenue was generated by branded content ads.
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IAB (U.S.). (May 9, 2022). Distribution of podcast advertising revenue in the United States from 2016 to 2021, by campaign type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1042901/share-podcast-ad-revenue-by-campaign-type-us/
IAB (U.S.). "Distribution of podcast advertising revenue in the United States from 2016 to 2021, by campaign type." Chart. May 9, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1042901/share-podcast-ad-revenue-by-campaign-type-us/
IAB (U.S.). (2022). Distribution of podcast advertising revenue in the United States from 2016 to 2021, by campaign type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1042901/share-podcast-ad-revenue-by-campaign-type-us/
IAB (U.S.). "Distribution of Podcast Advertising Revenue in The United States from 2016 to 2021, by Campaign Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 May 2022, /statistics/1042901/share-podcast-ad-revenue-by-campaign-type-us/
IAB (U.S.), Distribution of podcast advertising revenue in the United States from 2016 to 2021, by campaign type ÌÇÐÄÆƽâ°æ, /statistics/1042901/share-podcast-ad-revenue-by-campaign-type-us/ (last visited July 26, 2026)
Distribution of podcast advertising revenue in the United States from 2016 to 2021, by campaign type [Graph], IAB (U.S.), May 9, 2022. [Online]. Available: /statistics/1042901/share-podcast-ad-revenue-by-campaign-type-us/
