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How will your brand's interactive advertising budget change in 2021 compared to 2020?

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Sources

Release date

April 2022

Region

Russia

Survey time period

May to November 2021

Number of respondents

90 respondents

Special properties

Brands and companies

Method of interview

Online survey

Supplementary notes

The figures are in Russian ruble terms. They might not sum up to 100 due to rounding.

Citation formats

Interactive ad spending growth in Russia 2021, by industry

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 6, 2022
In 2021, every tenth surveyed entertainment brand in Russia planned to increase its interactive advertising spending by more than ** percent in comparison to the previous year. In the fast-moving consumer goods (FMCG) sector, over ** percent of companies expected their digital ad budget to remain on the same level as in 2020.
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