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Share of adults expecting brands to take actions against racism in response to racial injustice movement in the United States as of June 2020

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Source

Release date

June 2020

Region

United States

Survey time period

June 2020

Number of respondents

1,500 respondents

Age group

18-65 years

Supplementary notes

Q: Which of the following messages is it important for brands to convey around the events of the last few weeks?

Citation formats

Consumer expectations of brands anti-racism actions in the U.S. 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 12, 2020
A study from June 2020 that considered consumer opinion on what actions should be taken by brands to respond to the racial justice movement in the United States, found that ** percent of respondents completely agreed that brands should make a statement against racism. On the other hand, ** percent of respondents expected brands to allow their employees time off to respond to such events.
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