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Impact of positive race representation in advertising on brand related actions of Black consumers in the United States as of August 2019

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Sources

Release date

November 2019

Region

United States

Survey time period

August 2019

Number of respondents

2,987*

Age group

13-54 years

Special properties

consumers who access the internet at least monthly

Supplementary notes

*Total survey sample; the source did not provide breakdowns for the sample.

Citation formats

Impact of diversity in ads on brand actions of U.S. Black consumers 2019

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 13, 2020
In August 2019 a study was conducted among Black consumers in the United States to gauge their reactions to positive portrayals of their race in advertising. Some ** percent of respondents said they were more likely to recommend a brand with advertising that positively reflected their culture. Another ** percent stated that they were more likely to return to a brand with advertising that authentically reflected their race.
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* For commercial use only

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per month, billed annually 1
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