among marketing leaders at for-profit companies; only those who rated the statement as "very highly"
Method of interview
Email survey
Supplementary notes
The question was phrased by the source as follows:
"Rate the degree to which the following ideas related to branding are embraced in your company: Our brand promise has a strong social purpose."
Citation formats
Share of U.S. CMOs considering their brand has a strong social purpose 2023
During an early 2023 survey in the United States, **** percent of responding chief marketing officers (CMOs) stated that their brands' promise has a strong social purpose. Among professionals managing brands in the energy sector, the respective share stood at **** percent. The healthcare sector came second with slightly nearly ** percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
The CMO Survey. (March 28, 2023). Percentage of CMOs who consider their brands' promise has a strong social purpose in the United States as of February 2023, by industry [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1387895/share-cmos-consider-brand-promise-social-purpose-us-by-industry/
The CMO Survey. "Percentage of CMOs who consider their brands' promise has a strong social purpose in the United States as of February 2023, by industry ." Chart. March 28, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1387895/share-cmos-consider-brand-promise-social-purpose-us-by-industry/
The CMO Survey. (2023). Percentage of CMOs who consider their brands' promise has a strong social purpose in the United States as of February 2023, by industry . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1387895/share-cmos-consider-brand-promise-social-purpose-us-by-industry/
The CMO Survey. "Percentage of Cmos Who Consider their Brands' Promise Has a Strong Social Purpose in The United States as of February 2023, by Industry ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Mar 2023, /statistics/1387895/share-cmos-consider-brand-promise-social-purpose-us-by-industry/
The CMO Survey, Percentage of CMOs who consider their brands' promise has a strong social purpose in the United States as of February 2023, by industry ÌÇÐÄÆƽâ°æ, /statistics/1387895/share-cmos-consider-brand-promise-social-purpose-us-by-industry/ (last visited July 31, 2026)
Percentage of CMOs who consider their brands' promise has a strong social purpose in the United States as of February 2023, by industry [Graph], The CMO Survey, March 28, 2023. [Online]. Available: /statistics/1387895/share-cmos-consider-brand-promise-social-purpose-us-by-industry/
