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Share of adults thinking that it is appropriate for brands to take a stance on racial justice in the United States as of June 2020

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Source

Release date

June 2020

Region

United States

Survey time period

June 2020

Number of respondents

1,500 respondents

Age group

18-65 years

Supplementary notes

Q: You may have seen brands speaking out in their advertising about racial justice. In regard to this, how strongly do you agree or disagree with the following statements?

Citation formats

Consumer opinion on brands taking a stance on racial justice in the U.S. 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 12, 2020
According to a study from 2020 on consumer opinion on brand responses to the racial justice movement in the United States, ** percent of respondents completely agreed with the statement that it is appropriate for any brand to take a stance on racial justice. At the same time, ** percent of respondents thought it was appropriate to do so for brands with a strong African American following.
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