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Most identifiable brands in advertisements in Portugal from December 2021 to January 2022

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Source

Release date

September 2022

Region

Portugal

Survey time period

December 6, 2021 to January 6, 2022

Age group

18 years and older

Special properties

Households registered on the platform

Method of interview

Online panel

Citation formats

Most identifiable brands in advertisements in Portugal 2021-2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 5, 2023
In 2022, Pingo Doce was the most identifiable brand in advertisement in Portugal pointed out by ** percent of respondents. This was mostly due to the music present in the ads, stated respondents.
Lidl followed, being identifiable because of its ads' creative ideas by ** percent of people.
Vodafone was identified in ads by ** percent of respondents, while NOS by ** percent, mostly due to the number of times its ads were heard,
Finally, MEO was recognized in ads by ** percent of people also because of the number of times its ads were heard.
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