In 2022, digital out-of-hone (DOOH) accounted for ** percent of out-of-home advertising spending in the United Kingdom (UK), up from ** percent seven years earlier. The source projected that the share would increase to ** percent by 2027.
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IAB UK. (January 25, 2024). Share of digital in out-of-home (DOOH) advertising spending in the United Kingdom (UK) in 2015, 2022, and 2027 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1061819/dooh-ad-spend-share-of-ooh-uk/
IAB UK. "Share of digital in out-of-home (DOOH) advertising spending in the United Kingdom (UK) in 2015, 2022, and 2027." Chart. January 25, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1061819/dooh-ad-spend-share-of-ooh-uk/
IAB UK. (2024). Share of digital in out-of-home (DOOH) advertising spending in the United Kingdom (UK) in 2015, 2022, and 2027. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1061819/dooh-ad-spend-share-of-ooh-uk/
IAB UK. "Share of Digital in Out-of-home (Dooh) Advertising Spending in The United Kingdom (Uk) in 2015, 2022, and 2027." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Jan 2024, /statistics/1061819/dooh-ad-spend-share-of-ooh-uk/
IAB UK, Share of digital in out-of-home (DOOH) advertising spending in the United Kingdom (UK) in 2015, 2022, and 2027 ÌÇÐÄÆƽâ°æ, /statistics/1061819/dooh-ad-spend-share-of-ooh-uk/ (last visited July 26, 2026)
Share of digital in out-of-home (DOOH) advertising spending in the United Kingdom (UK) in 2015, 2022, and 2027 [Graph], IAB UK, January 25, 2024. [Online]. Available: /statistics/1061819/dooh-ad-spend-share-of-ooh-uk/
