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Online activities of influencers followed in Italy in 2019, by user characteristics

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Source

Release date

June 2020

Region

Italy

Survey time period

March and April 2019

Number of respondents

692 respondents

Special properties

followers of influencers

Supplementary notes

This question was phrased by the source as follows:" Generalmente, questi personaggi.."

Citation formats

Online activities of influencers followed in Italy in 2019, by user characteristics

Published by Thuy D., Jun 5, 2020
A survey from 2019 indicated that Italian female users were the most eager in following influencers suggesting products or services (** percent), while the interest in the daily life of influencers seemed more popular among influencers followed by users of the Generation Z (** percent). However, 30 percent of the users aged between 16 and 24 years followed influencers who posted links directly leading to the online purchase of products or services.
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Topics

Influencer marketing in ItalyInfluencer marketing in EuropeInfluencer marketing in FranceDigital marketing in ItalyInfluencer marketing in Sweden
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