According to a survey conducted in Japan in March 2024, almost ** percent of middle school students stated that they had engaged in consumption behavior related to YouTube or YouTubers. The share was somewhat lower among high school and university students.
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TesTee Lab. (March 26, 2024). Share of young people whose consumption behavior has ever been influenced by YouTubers in Japan as of March 2024, by educational institution [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1476696/japan-share-of-young-people-whose-consumption-behavior-is-influenced-by-youtubers-by-educational-institution/
TesTee Lab. "Share of young people whose consumption behavior has ever been influenced by YouTubers in Japan as of March 2024, by educational institution." Chart. March 26, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1476696/japan-share-of-young-people-whose-consumption-behavior-is-influenced-by-youtubers-by-educational-institution/
TesTee Lab. (2024). Share of young people whose consumption behavior has ever been influenced by YouTubers in Japan as of March 2024, by educational institution. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1476696/japan-share-of-young-people-whose-consumption-behavior-is-influenced-by-youtubers-by-educational-institution/
TesTee Lab. "Share of Young People Whose Consumption Behavior Has Ever Been Influenced by Youtubers in Japan as of March 2024, by Educational Institution." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Mar 2024, /statistics/1476696/japan-share-of-young-people-whose-consumption-behavior-is-influenced-by-youtubers-by-educational-institution/
TesTee Lab, Share of young people whose consumption behavior has ever been influenced by YouTubers in Japan as of March 2024, by educational institution ÌÇÐÄÆƽâ°æ, /statistics/1476696/japan-share-of-young-people-whose-consumption-behavior-is-influenced-by-youtubers-by-educational-institution/ (last visited August 03, 2026)
Share of young people whose consumption behavior has ever been influenced by YouTubers in Japan as of March 2024, by educational institution [Graph], TesTee Lab, March 26, 2024. [Online]. Available: /statistics/1476696/japan-share-of-young-people-whose-consumption-behavior-is-influenced-by-youtubers-by-educational-institution/
