According to a survey on social media influencers conducted by in May 2023, approximately ** percent of respondents in Vietnam stated that they had purchased an item because it was endorsed by an influencer. Meanwhile, ** percent of them had not purchased such an item.
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Rakuten Insight. (June 12, 2023). Share of people who have purchased an item because it was endorsed by an influencer in Vietnam as of May 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1200975/vietnam-share-of-people-purchasing-a-product-because-of-influencer-endorsement/
Rakuten Insight. "Share of people who have purchased an item because it was endorsed by an influencer in Vietnam as of May 2023." Chart. June 12, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1200975/vietnam-share-of-people-purchasing-a-product-because-of-influencer-endorsement/
Rakuten Insight. (2023). Share of people who have purchased an item because it was endorsed by an influencer in Vietnam as of May 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1200975/vietnam-share-of-people-purchasing-a-product-because-of-influencer-endorsement/
Rakuten Insight. "Share of People Who Have Purchased An Item Because It Was Endorsed by An Influencer in Vietnam as of May 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jun 2023, /statistics/1200975/vietnam-share-of-people-purchasing-a-product-because-of-influencer-endorsement/
Rakuten Insight, Share of people who have purchased an item because it was endorsed by an influencer in Vietnam as of May 2023 ÌÇÐÄÆƽâ°æ, /statistics/1200975/vietnam-share-of-people-purchasing-a-product-because-of-influencer-endorsement/ (last visited August 06, 2026)
Share of people who have purchased an item because it was endorsed by an influencer in Vietnam as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: /statistics/1200975/vietnam-share-of-people-purchasing-a-product-because-of-influencer-endorsement/
