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Chiara Ferragni is now the most popular Italian influencer on Instagram, with more than ** million followers and ** thousand posts, if we consider only the last twelve months. Apart from the fashion category, she is in the top position also in the ranking of beauty industry influencers, as indicated by rankings of engagement per post . The ranking is based on the fans’ comments or posts to the influencer’s posts.

How many real followers?

Looking at such a high number of Instagram followers, one could wonder if there aren’t also fake accounts among the Chiara Ferragni’s fans. Figures on quality followers show that the popular Italian influencer counts about **** million potentially real fans. This concrete fan base results in fact in a quality engagement , calculated ** comments and posts as of March 2019.

The importance of influencers

Influencers like Chiara Ferragni still have big space in Italian advertising campaigns on social media. In fact, it is estimated that the investments in the sector of influencer marketing have increased from *** million euros in 2018 to *** million euros in 2019.