In a survey conducted among Asia-Pacific consumers in the first half of 2024, about ** percent of respondents stated that they look for reviews to validate a company before purchasing from it via social media.Â
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PwC Indonesia. (June 23, 2024). Opinion on social media as a purchase channel in the Asia-Pacific region as of June 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 30, 2026, from /statistics/1558773/apac-opinioin-on-social-media-as-purchase-channel/
PwC Indonesia. "Opinion on social media as a purchase channel in the Asia-Pacific region as of June 2024." Chart. June 23, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 30, 2026. /statistics/1558773/apac-opinioin-on-social-media-as-purchase-channel/
PwC Indonesia. (2024). Opinion on social media as a purchase channel in the Asia-Pacific region as of June 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 30, 2026. /statistics/1558773/apac-opinioin-on-social-media-as-purchase-channel/
PwC Indonesia. "Opinion on Social Media as a Purchase Channel in The Asia-pacific Region as of June 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 23 Jun 2024, /statistics/1558773/apac-opinioin-on-social-media-as-purchase-channel/
PwC Indonesia, Opinion on social media as a purchase channel in the Asia-Pacific region as of June 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1558773/apac-opinioin-on-social-media-as-purchase-channel/ (last visited July 30, 2026)
Opinion on social media as a purchase channel in the Asia-Pacific region as of June 2024 [Graph], PwC Indonesia, June 23, 2024. [Online]. Available: /statistics/1558773/apac-opinioin-on-social-media-as-purchase-channel/