Around four out of ten respondents in the Baltic States reported following influencers or content creators on social media in 2023. Lithuania had the largest share of influencer followers at 41 percent.
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European Commission. (November 16, 2023). Do you follow any influencers or content creators on social media channels (e.g., YouTube, Instagram, TikTok, etc.)? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1479817/share-of-people-following-influencers-baltics/
European Commission. "Do you follow any influencers or content creators on social media channels (e.g., YouTube, Instagram, TikTok, etc.)?." Chart. November 16, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1479817/share-of-people-following-influencers-baltics/
European Commission. (2023). Do you follow any influencers or content creators on social media channels (e.g., YouTube, Instagram, TikTok, etc.)?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1479817/share-of-people-following-influencers-baltics/
European Commission. "Do You Follow Any Influencers or Content Creators on Social Media Channels (E.G., Youtube, Instagram, Tiktok, Etc.)?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Nov 2023, /statistics/1479817/share-of-people-following-influencers-baltics/
European Commission, Do you follow any influencers or content creators on social media channels (e.g., YouTube, Instagram, TikTok, etc.)? ÌÇÐÄÆƽâ°æ, /statistics/1479817/share-of-people-following-influencers-baltics/ (last visited July 31, 2026)
Do you follow any influencers or content creators on social media channels (e.g., YouTube, Instagram, TikTok, etc.)? [Graph], European Commission, November 16, 2023. [Online]. Available: /statistics/1479817/share-of-people-following-influencers-baltics/
