Types of media that retained budgets or benefitted from budget reallocation in light of the coronavirus outbreak according to advertising industry professionals in the United States in March and April 2020
Characteristic
Wave 1 (March)
Wave 2 (April)
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Base: . Wave 1 n=203; wave 2 n=152. Question: Which media types, if any, retained their budgets, were the beneficiaries of any budgeting reallocation, or had budget added due to the Coronavirus (COVID-19) outbreak? Media Types That Retained/Added Budgets, or Beneficiaries of any Budgeting Reallocation - Summary of Any (Net)
Citation formats
Ad industry positive changes in media types used due to COVID-19 in the U.S. 2020
In April 2020, advertisers and marketers in the United States were asked about the types of media for which they they chose to maintain previous budgets, or even reallocate money to increase those budgets in light of the coronavirus outbreak. Few mediums received such treatment, however, according to ** percent of respondents search, social and e-commerce ad budgets were subject to these positive changes. What is more, within this category, ** percent of industry professionals took the same actions in regards to paid search in particular.
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Advertiser Perceptions. (April 8, 2020). Types of media that retained budgets or benefitted from budget reallocation in light of the coronavirus outbreak according to advertising industry professionals in the United States in March and April 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1114440/ad-industry-positive-changes-in-media-types-used-due-to-covid-19-in-the-us/
Advertiser Perceptions. "Types of media that retained budgets or benefitted from budget reallocation in light of the coronavirus outbreak according to advertising industry professionals in the United States in March and April 2020." Chart. April 8, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1114440/ad-industry-positive-changes-in-media-types-used-due-to-covid-19-in-the-us/
Advertiser Perceptions. (2020). Types of media that retained budgets or benefitted from budget reallocation in light of the coronavirus outbreak according to advertising industry professionals in the United States in March and April 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1114440/ad-industry-positive-changes-in-media-types-used-due-to-covid-19-in-the-us/
Advertiser Perceptions. "Types of Media That Retained Budgets or Benefitted from Budget Reallocation in Light of The Coronavirus Outbreak According to Advertising Industry Professionals in The United States in March and April 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Apr 2020, /statistics/1114440/ad-industry-positive-changes-in-media-types-used-due-to-covid-19-in-the-us/
Advertiser Perceptions, Types of media that retained budgets or benefitted from budget reallocation in light of the coronavirus outbreak according to advertising industry professionals in the United States in March and April 2020 ÌÇÐÄÆƽâ°æ, /statistics/1114440/ad-industry-positive-changes-in-media-types-used-due-to-covid-19-in-the-us/ (last visited August 05, 2026)
Types of media that retained budgets or benefitted from budget reallocation in light of the coronavirus outbreak according to advertising industry professionals in the United States in March and April 2020 [Graph], Advertiser Perceptions, April 8, 2020. [Online]. Available: /statistics/1114440/ad-industry-positive-changes-in-media-types-used-due-to-covid-19-in-the-us/
