Original question: What percentage of your ad budget is spent on performance versus brand campaigns? 75% percent of respondents were from the United States
Citation formats
Share of brand vs. performance mobile marketing budgets U.S. 2019
In a survey conducted among marketers predominantly from the United States and the UK in June 2019, it was found that ** percent of responding industry professionals said their mobile ad budgets were equally divided between brand and performance marketing efforts.
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Various sources (App Developer Magazine). (October 3, 2019). Share of budgets devoted to performance vs. brand mobile marketing campaigns according to marketers in the United States as of June 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1108407/share-of-brand-vs-performance-mobile-marketing-budgets/
Various sources (App Developer Magazine). "Share of budgets devoted to performance vs. brand mobile marketing campaigns according to marketers in the United States as of June 2019." Chart. October 3, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1108407/share-of-brand-vs-performance-mobile-marketing-budgets/
Various sources (App Developer Magazine). (2019). Share of budgets devoted to performance vs. brand mobile marketing campaigns according to marketers in the United States as of June 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1108407/share-of-brand-vs-performance-mobile-marketing-budgets/
Various sources (App Developer Magazine). "Share of Budgets Devoted to Performance Vs. Brand Mobile Marketing Campaigns According to Marketers in The United States as of June 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Oct 2019, /statistics/1108407/share-of-brand-vs-performance-mobile-marketing-budgets/
Various sources (App Developer Magazine), Share of budgets devoted to performance vs. brand mobile marketing campaigns according to marketers in the United States as of June 2019 ÌÇÐÄÆƽâ°æ, /statistics/1108407/share-of-brand-vs-performance-mobile-marketing-budgets/ (last visited August 06, 2026)
Share of budgets devoted to performance vs. brand mobile marketing campaigns according to marketers in the United States as of June 2019 [Graph], Various sources (App Developer Magazine), October 3, 2019. [Online]. Available: /statistics/1108407/share-of-brand-vs-performance-mobile-marketing-budgets/
