In the second quarter of 2023, *** million adblock users worldwide opted into the Acceptable Ads program. Out of this number, *** million were desktop users and *** million were mobile users. The Acceptable Ads initiative was created by Eyeo GmbH (the owner of AdBlock Plus) to help publishers monetize advertising and promote digital ads consumers find "acceptable."
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Eyeo. (January 2, 2024). Number of adblock users who opted into Acceptable Ads worldwide in 2021 and 2nd quarter 2023, by device type (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1359514/number-acceptable-ads-users/
Eyeo. "Number of adblock users who opted into Acceptable Ads worldwide in 2021 and 2nd quarter 2023, by device type (in millions)." Chart. January 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1359514/number-acceptable-ads-users/
Eyeo. (2024). Number of adblock users who opted into Acceptable Ads worldwide in 2021 and 2nd quarter 2023, by device type (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1359514/number-acceptable-ads-users/
Eyeo. "Number of Adblock Users Who Opted into Acceptable Ads Worldwide in 2021 and 2nd Quarter 2023, by Device Type (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jan 2024, /statistics/1359514/number-acceptable-ads-users/
Eyeo, Number of adblock users who opted into Acceptable Ads worldwide in 2021 and 2nd quarter 2023, by device type (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1359514/number-acceptable-ads-users/ (last visited July 21, 2026)
Number of adblock users who opted into Acceptable Ads worldwide in 2021 and 2nd quarter 2023, by device type (in millions) [Graph], Eyeo, January 2, 2024. [Online]. Available: /statistics/1359514/number-acceptable-ads-users/
