Rewarded video advertising effective cost-per-mille (eCPM) in Android apps in the United States during holiday seasons from 3rd quarter 2017 to 1st quarter 2020
(in U.S. dollars)
Characteristic
eCPM in U.S. dollars
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In a comparison of holiday season in-app advertising in the United States, it was found that there are noticeable spikes of eCPM for rewarded video ads on Android apps around the fourth quarters, when holiday advertising is at its highest. In 2017 when the format was brand new the eCPM in the last quarter of that year reached U.S. dollars, having grown by **** percent quarter-on-quarter. A year later Android rewarded video eCPM grew to ** dollars. In the 2019 season rewarded video ads eCPM was expected to reach **** U.S. dollars in the fourth quarter.
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Appodeal. (December 18, 2019). Rewarded video advertising effective cost-per-mille (eCPM) in Android apps in the United States during holiday seasons from 3rd quarter 2017 to 1st quarter 2020 (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1111937/android-in-app-rewarded-video-ads-ecpm-in-the-us/
Appodeal. "Rewarded video advertising effective cost-per-mille (eCPM) in Android apps in the United States during holiday seasons from 3rd quarter 2017 to 1st quarter 2020 (in U.S. dollars)." Chart. December 18, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1111937/android-in-app-rewarded-video-ads-ecpm-in-the-us/
Appodeal. (2019). Rewarded video advertising effective cost-per-mille (eCPM) in Android apps in the United States during holiday seasons from 3rd quarter 2017 to 1st quarter 2020 (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1111937/android-in-app-rewarded-video-ads-ecpm-in-the-us/
Appodeal. "Rewarded Video Advertising Effective Cost-per-mille (Ecpm) in Android Apps in The United States during Holiday Seasons from 3rd Quarter 2017 to 1st Quarter 2020 (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Dec 2019, /statistics/1111937/android-in-app-rewarded-video-ads-ecpm-in-the-us/
Appodeal, Rewarded video advertising effective cost-per-mille (eCPM) in Android apps in the United States during holiday seasons from 3rd quarter 2017 to 1st quarter 2020 (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1111937/android-in-app-rewarded-video-ads-ecpm-in-the-us/ (last visited July 21, 2026)
Rewarded video advertising effective cost-per-mille (eCPM) in Android apps in the United States during holiday seasons from 3rd quarter 2017 to 1st quarter 2020 (in U.S. dollars) [Graph], Appodeal, December 18, 2019. [Online]. Available: /statistics/1111937/android-in-app-rewarded-video-ads-ecpm-in-the-us/
