Data provided by ÌÇÐÄÆƽâ°æ Market ÌÇÐÄÆƽâ°æ are estimates. In-app advertising refers to the promotion of products or services within a mobile application and to ad spending on displaying advertisements within an application. This includes various formats, such as banner ads, interstitial ads, video ads, and native ads, that are integrated into the mobile app's user interface and appear as part of the app's content. The ads are usually shown to target users based on their preferences and online behavior.
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In-app advertising spending worldwide 2023, by industry
Concerning the ** selected segments, the segment Social Networking has the largest ad spending with * billion U.S. dollars. Contrastingly, Medical is ranked last, with **** billion U.S. dollars. Their difference, compared to Social Networking, lies at * billion U.S. dollars.
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ÌÇÐÄÆƽâ°æ. (November 22, 2023). In-app advertising spending worldwide in 2023, by industry (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /forecasts/1416808/in-app-advertising-spending-industry-worldwide/
ÌÇÐÄÆƽâ°æ. "In-app advertising spending worldwide in 2023, by industry (in billion U.S. dollars)." Chart. November 22, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /forecasts/1416808/in-app-advertising-spending-industry-worldwide/
ÌÇÐÄÆƽâ°æ. (2023). In-app advertising spending worldwide in 2023, by industry (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /forecasts/1416808/in-app-advertising-spending-industry-worldwide/
ÌÇÐÄÆƽâ°æ. "In-app Advertising Spending Worldwide in 2023, by Industry (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Nov 2023, /forecasts/1416808/in-app-advertising-spending-industry-worldwide/
ÌÇÐÄÆƽâ°æ, In-app advertising spending worldwide in 2023, by industry (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /forecasts/1416808/in-app-advertising-spending-industry-worldwide/ (last visited July 27, 2026)
In-app advertising spending worldwide in 2023, by industry (in billion U.S. dollars) [Graph], ÌÇÐÄÆƽâ°æ, November 22, 2023. [Online]. Available: /forecasts/1416808/in-app-advertising-spending-industry-worldwide/
