Rewarded video advertising effective cost-per-mille (eCPM) in iOS apps in the United States during holiday seasons from 3rd quarter 2017 to 1st quarter 2020
(in U.S. dollars)
Characteristic
eCPM in U.S. dollars
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In a comparison of holiday season in-app advertising in the United States, it was found that there are noticeable spikes of eCPM for rewarded video ads on iOS apps around the fourth quarters, when holiday advertising is at its highest. In 2017 when the format was brand new the eCPM in the last quarter of that year reached **** U.S. dollars. A year later it dropped slightly to **** dollars but still exhibited growth of close to ** percent compared to the previous quarter of 2018. In the 2019 season rewarded video ads eCPM was expected to reach ** U.S. dollars in the fourth quarter.
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Appodeal. (December 18, 2019). Rewarded video advertising effective cost-per-mille (eCPM) in iOS apps in the United States during holiday seasons from 3rd quarter 2017 to 1st quarter 2020 (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1111913/ios-in-app-rewarded-video-ads-ecpm-in-the-us/
Appodeal. "Rewarded video advertising effective cost-per-mille (eCPM) in iOS apps in the United States during holiday seasons from 3rd quarter 2017 to 1st quarter 2020 (in U.S. dollars)." Chart. December 18, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1111913/ios-in-app-rewarded-video-ads-ecpm-in-the-us/
Appodeal. (2019). Rewarded video advertising effective cost-per-mille (eCPM) in iOS apps in the United States during holiday seasons from 3rd quarter 2017 to 1st quarter 2020 (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1111913/ios-in-app-rewarded-video-ads-ecpm-in-the-us/
Appodeal. "Rewarded Video Advertising Effective Cost-per-mille (Ecpm) in Ios Apps in The United States during Holiday Seasons from 3rd Quarter 2017 to 1st Quarter 2020 (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Dec 2019, /statistics/1111913/ios-in-app-rewarded-video-ads-ecpm-in-the-us/
Appodeal, Rewarded video advertising effective cost-per-mille (eCPM) in iOS apps in the United States during holiday seasons from 3rd quarter 2017 to 1st quarter 2020 (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1111913/ios-in-app-rewarded-video-ads-ecpm-in-the-us/ (last visited July 27, 2026)
Rewarded video advertising effective cost-per-mille (eCPM) in iOS apps in the United States during holiday seasons from 3rd quarter 2017 to 1st quarter 2020 (in U.S. dollars) [Graph], Appodeal, December 18, 2019. [Online]. Available: /statistics/1111913/ios-in-app-rewarded-video-ads-ecpm-in-the-us/
