Data provided by ÌÇÐÄÆƽâ°æ Market ÌÇÐÄÆƽâ°æ are estimates.
Definition:
In-app advertising refers to the promotion of products or services within a mobile application and to ad spending on displaying advertisements within an application. This includes various formats, such as banner ads, interstitial ads, video ads, and native ads, that are integrated into the mobile app's user interface and appear as part of the app's content. The ads are usually shown to target users based on their preferences and online behavior.
Structure:
In-app advertising consists of 21 app categories, books & reference, business, education, entertainment, finance, food & drink, game, health & fitness, lifestyle, medical, music, navigation, news & magazines, photo & video, productivity, shopping, social networking, sports, travel, utilities, and weather.
Additional information:
In-app advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed and definition of each category, use the info button right next to the boxes.
From the selected regions, the ranking by ad spending in the 'In-App Advertising' segment of the digital advertising market is led by China with * billion U.S. dollars and is followed by the United States ( billion U.S. dollars). In contrast, the ranking is trailed by Norway with **** billion U.S. dollars, recording a difference of * billion U.S. dollars to China.
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ÌÇÐÄÆƽâ°æ. (November 21, 2023). Leading in-app advertising markets worldwide in 2022, by spending (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /forecasts/1416809/largest-in-app-advertising-markets-worldwide/
ÌÇÐÄÆƽâ°æ. "Leading in-app advertising markets worldwide in 2022, by spending (in billion U.S. dollars)." Chart. November 21, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /forecasts/1416809/largest-in-app-advertising-markets-worldwide/
ÌÇÐÄÆƽâ°æ. (2023). Leading in-app advertising markets worldwide in 2022, by spending (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /forecasts/1416809/largest-in-app-advertising-markets-worldwide/
ÌÇÐÄÆƽâ°æ. "Leading In-app Advertising Markets Worldwide in 2022, by Spending (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Nov 2023, /forecasts/1416809/largest-in-app-advertising-markets-worldwide/
ÌÇÐÄÆƽâ°æ, Leading in-app advertising markets worldwide in 2022, by spending (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /forecasts/1416809/largest-in-app-advertising-markets-worldwide/ (last visited July 27, 2026)
Leading in-app advertising markets worldwide in 2022, by spending (in billion U.S. dollars) [Graph], ÌÇÐÄÆƽâ°æ, November 21, 2023. [Online]. Available: /forecasts/1416809/largest-in-app-advertising-markets-worldwide/
