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Distribution of CPG manufacturer digital marketing spending in the United States in 2023, by type

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Source

Release date

December 2022

Region

United States

Survey time period

July 2022

Number of respondents

350 respondents

Special properties

among CPG manufacturers, retailers, and shoppers; planned spending

Supplementary notes

The source did not provide information on the exact date of survey.

Citation formats

U.S. CPG manufacturer digital marketing budget share 2023, by type

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 13, 2023

During a 2022 study conducted among consumer packaged goods manufacturers, it was found that CPG companies planned to dedicate ** percent of their digital marketing budgets to SEO/search ads in 2023. The same share was anticipated to be allocated to social media advertisements. Banner ads came next, grabbing ** percent of CPG digital marketing share.

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CPG industry advertising in the U.S.Advertising in the United StatesOnline grocery shopping in the United StatesFood shopping behavior in the U.S.Food advertising in the United States
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