Share of media buyers in the United States who are confident in their organization's ability to measure selected mobile advertising metrics as of October 2019
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Share of respondents
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During a survey of U.S media buying decision makers conducted in October 2019, it was found that ** percent of respondents were very confident that their organization was able to measure conversion rates of their mobile advertising efforts. The same was true for impressions, but only ** percent said the same about click-through rates of their mobile advertising.
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Yieldmo. (December 19, 2019). Share of media buyers in the United States who are confident in their organization's ability to measure selected mobile advertising metrics as of October 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1107038/confidence-in-measuring-mobile-ad-metrics-us/
Yieldmo. "Share of media buyers in the United States who are confident in their organization's ability to measure selected mobile advertising metrics as of October 2019." Chart. December 19, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1107038/confidence-in-measuring-mobile-ad-metrics-us/
Yieldmo. (2019). Share of media buyers in the United States who are confident in their organization's ability to measure selected mobile advertising metrics as of October 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1107038/confidence-in-measuring-mobile-ad-metrics-us/
Yieldmo. "Share of Media Buyers in The United States Who Are Confident in Their Organization's Ability to Measure Selected Mobile Advertising Metrics as of October 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Dec 2019, /statistics/1107038/confidence-in-measuring-mobile-ad-metrics-us/
Yieldmo, Share of media buyers in the United States who are confident in their organization's ability to measure selected mobile advertising metrics as of October 2019 ÌÇÐÄÆƽâ°æ, /statistics/1107038/confidence-in-measuring-mobile-ad-metrics-us/ (last visited August 06, 2026)
Share of media buyers in the United States who are confident in their organization's ability to measure selected mobile advertising metrics as of October 2019 [Graph], Yieldmo, December 19, 2019. [Online]. Available: /statistics/1107038/confidence-in-measuring-mobile-ad-metrics-us/
