| Characteristic | Number of impressions in millions |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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April 2020
United States
Q1 2020
includes mobile (limited capture) and desktop
The source provides the following explanation:
"Impressions – number of times a particular creative is loaded on a page as estimated by Pathmatics.
Methodology (Estimating Impressions) - We use statistical sampling methods to calculate impression estimates. We take the sample data from our panels and crawlers and combine it with third-party aggregate data to extrapolate our sample data to market estimates of impressions. Some of the data used in the extrapolation: monthly traffic data for each site tracked; IAB quarterly spend estimates for each tracked format; Facebook and Twitter quarterly earnings reports."
